Located about 225 kilometers from the São Paulo capital is a coastal town that has been consolidating itself as one of the most sought after destinations by tourists. Tourism in Ubatuba is growing by leaps and bounds, and, to know the reasons for this, you just need to get to know the city and visit it once.
For those who don't know, Ubatuba is experiencing a prosperous moment. It is the ideal place for those seeking adrenaline, exotic landscapes, and breathtaking paradisiacal beaches. Besides the tourists who come from abroad, the place receives residents from the state itself, who choose the city to spend the weekend or long holidays.
In this post we will show the reasons why Ubatuba is on the rise, the incentives that help the city to strengthen itself in the Brazilian tourism scene, and the advantages of investing in the city's real estate sector.
How did Ubatuba get on the tourism route?
Located on the northern coast of São Paulo and on the border with the historical city of Paraty, in Rio de Janeiro, Ubatuba proudly holds some natural features that make it a unique coastal town in Brazil.
The untouched nature
The main highlight is its nature: about 90% of Ubatuba's territory is composed of untouched Atlantic Forest, something extremely rare in Brazil. The city shelters the so-called Picinguaba Nucleus of Serra do Mar State Park, one of the ten that form the largest and main biological corridor of this biome in the country.
For this reason, Ubatuba is able to offer a great program to adventurers who enjoy hiking trails, waterfalls, and lots of vegetation. Besides, the city is so preserved that some beaches can only be reached on foot or by boat.
The beaches
Regarding beaches, this is another highlight of the city: there are more than a hundred in the area. While some are quite busy, others are practically deserted and have no kiosks available to serve the visitors. However, this is not by chance. This attitude serves to keep them preserved and away from commercial action.
The interesting thing is that this great variety of beaches can please all tastes.
Most of them offer conditions for the practice of various water sports, such as diving, fishing, sailing, and especially surfing.
The waves found on the Itamambuca, Félix, and Vermelha do Norte beaches, for example, are known all over the world and attract surfers and foreign tourists very often. This recognition has given Ubatuba the symbolic title of surfing capital.
The paradise islands
Ubatuba is also surrounded by more than 20 islands, and most of them are accessible to tourists. Because they are paradisiacal, they attract people due to the different profiles they have.
Couves Island, for example, is one of the most sought after. It is known for being a natural aquarium: through its crystalline green waters, it is possible to see the rich marine life that is concentrated in the region.
Another one that usually attracts the curiosity of tourists is Anchieta Island, known for hosting the ruins of a former prison, the scene of rebellions in the 1950s.
The water activities
The wide range of possibilities that attract lovers of aquatic activities is not limited only to surfing and to the most well-known sports. Tourism in Ubatuba is also surrounded by schooner, boat, motorboat, pedal boat, and jet sky rides.
For those who like fun, there is also the water park option at Praia Vermelha do Norte.
What is the importance of tourism for Ubatuba's economy?
Due to its resources and natural beauties, Ubatuba has tourism as its main source of income, and the governments themselves have already recognized this.
Since 2006, when the Master Plan that is in effect in the city was sanctioned, tourism became part of Ubatuba's main socioeconomic development vector.
Probably, this reality should remain. After all, the city is shaped around tourism, both in commerce and in gastronomy, handcrafts and the hotel network.
What are the tourism season periods in Ubatuba?
Ubatuba is usually busy all year round, but the summer months, between December and March, mark the main season. At this time, the city is usually very busy, and the beaches receive many tourists.
However, as this is the period with the highest rainfall index in the region, with above average rainfall, the other months of the year also end up attracting a considerable number of visitors trying to escape the humidity.
What incentives are there in the city?
Keeping an eye on Ubatuba's tourism growth trend, the city government is investing to consolidate the city on the map of Brazilian and foreign travelers. To this end, it focuses its actions especially to strengthen the means of access to the city as a way to triple the amount of tourists.
In 2017, for example, the Comodoro Magalhães Pier was reopened, which allowed the return of the stops of national and international cruise ships in the region. The novelty gave a new lease of life to the residents and, since then, has moved the local commerce due to the thousands of tourists who dock in the city along with the luxury ships.
In addition, the airport will also be renovated. In late 2018, the concessionaire Voa SP announced that it will invest R$ 18 million in the Ubatuba terminal. With the works, the city should also gain a new shopping center with 64 stores and the increase of the hotel network in the vicinity of the site.
Is it worth investing in real estate in Ubatuba?
With good expectations of an increase in the number of tourists even in the midst of the crisis, there is no doubt that real estate investment in Ubatuba is becoming more and more attractive. Buying a unit there is an excellent way to invest your money with guaranteed returns.
Moreover, the reasons presented in this article prove this point. Even the current lodging alternatives - with the possibility of renting properties directly from the owner over the internet - help boost local tourism. Thus, with more visitors in the locality, the return on invested values accelerates.
Therefore, it is essential to choose a construction company that knows the profile and characteristics of the region to take on the business. This, by the way, is the first step to guarantee, in fact, a good return on investment.
Therefore, there is no doubt that tourism in Ubatuba is growing fast.
With the great movement of tourists, those who take advantage of this good moment of the region will certainly achieve financial prosperity by investing in real estate.
Was this article helpful to you? Then follow our pages on Facebook and Instagram to stay on top of all the news in Ubatuba!